Men care about looks, women care about personality.
Women don’t care much about looks, they just want a stable, nice guy with decent career prospects.
How often have we heard these truisms repeated in society? They’re also rampant in the red pill community, where men are told to “work on themselves”, building a great career and status, until at which point, they’re told, the women will come to them.
It’s a nice fantasy, isn’t it? The problem is that it’s not true, at least not anymore. Fifty years ago, these statements held weight, but they no longer apply in the age of hypergamy for girls in the age range men are looking to have sex with (pre-Wall women).
Let’s take a look at a 2008 study by Paul W. Eastwick and Eli J. Finkel, researchers in Northwestern University’s psychology department. The study is entitled Sex Differences in Mate Preferences Revisited: Do People Know What They Initially Desire in a Romantic Partner, and the fulltext can be found here.
They invited 163 undergraduate students to a two-hour speed-dating event, but first had them fill out questionnaires how important looks, personality, and earning power were in a partner. The pre-test results were about what you’d expect. Women placed the most importance (8.1/9) on personality, the second most (7.73/9) on earning prospects, and the least importance (7.18/9) on attractiveness.
However, look what happened when the researchers matched the students up and allowed them to contact each other after the event:
Of course. With society’s eye keenly watching as the female participants answered the study questions, they deluded themselves into thinking that a potential mate’s personality and earning potential were going to be the most important prospects.
But when they were allowed to covertly reach out to their “matches” after the event afterwards, reality set in: it was physical attractiveness, not personality or earning potential that was the most likely factor for the girls to message the guys.
1. Ignore what women say. Watch what they do.
2. Physical attractiveness is the most important component in female to male mate selection, not personality (Game) or money.
P.S. before I get any complaints about this only applying for younger women, the same results have been replicated in a couple other studies featuring older women:
- Fisman, R., Iyengar, S. S., Kamenica, E., & Simonson, I. (2006). Gender differences in mate selection: Evidence from a speed-dating experiment. Quarterly Journal of Economics, 121, 673– 697.
- Feingold, A. (1990). Gender differences in effects of physical attractiveness on romantic attraction: A comparison across five research paradigms. Journal of Personality and Social Psychology, 59, 981–993.