My First 100 Nights as a New York City Promoter

Yesterday marked my 100th night as a club promoter in New York City. As with everything I do, I have been meticulously tracking my various metrics, and this marks a good inflection point to do an analysis of what has transpired so far. The Background Promoting is a flywheel business, meaning that it takes a …

Should you double text/re-initiate dead daygame leads?

In 2018, I wrote a post: A data-driven analysis: should you “double text/respawn/reinitiate” dead app leads? I concluded that it was not worth it. At that time, I was only using apps, and now I'm only doing cold approach, so I decided to run a similar analysis for re-initiating dead daygame leads. Daygamers might hypothesize that …