A data-driven analysis: should you “double text/respawn/reinitiate” dead app leads?

Some guys call it double texting. Others call it re-initiating. My preferred word is "respawning" (credit to a buddy from a great Misc tinder group chat I used to be in). Essentially, it means following up on a lead that has gone cold over text (or whatever platform you happen to be using). Many coaches, …